Dogs are in the midst of a health crisis, with rising rates of allergies, obesity and chronic diseases like cancer. Why is this happening? The pet food industry has a hidden problem: meat-heavy formulas filled with unnatural additives that contribute to canine weight gain and other health issues. That’s why we're here to show that plant-based diets can make dogs healthier, stronger, healthier, and happier. With more vegetables on their plates, dogs don’t just survive—they thrive.

While dogs descend from wolves, they have evolved over thousands of years alongside humans and are classified as nutritional omnivores. A groundbreaking study published in Nature showed that dogs have developed specific genes (like the AMY2B gene) that help them digest starch-rich, plant-based foods. They also have relatively long intestines, flattened molars for grinding a variety of foods, and other characteristics of omnivores, including the production of salivary amylase and high levels of glucokinase. While dogs are in the order Carnivora, this doesn’t mean they need a carnivorous diet; other Carnivora members, like raccoons, bears, and even pandas, are omnivores or herbivores. These adaptations show that dogs are naturally equipped to benefit from a wide variety of vegetarian food sources.

Absolutely. Numerous studies have confirmed that plant-based proteins from sources like soy, tofu, beans and yeast are highly digestible for dogs, achieving over 75% digestibility—similar to that of meat-based proteins. Not only are these vegan proteins digestible, but they also contain all 10 essential amino acids that dogs need to thrive. This means plant-based protein is both a viable and nutritionally complete option for dogs, supporting muscle health, immune function, and overall vitality.

Yes, FURRMATE recipes are designed to be nutritionally complete, meaning they can be fed as a standalone meal. However, for those who are not ready to switch fully to a plant-based diet, using FURRMATE as a mixer or for occasional plant-based meals is also beneficial. This ‘flexitarian approach’ can still provide many of the health and environmental benefits associated with a plant-based diet, giving your dog a nutrient-rich meal while reducing the demand for animal-based products.

Yes, our food is suitable for a hypoallergenic diet. However, we still always advise consulting your vet if they are on a hypoallergenic diet.

Yes, a well-formulated plant-based diet can meet all of your dog’s essential fatty acid requirements. FURRMATE’s recipe includes plant-based sources of omega-3 and omega-6, essential fats that support your dog’s skin, coat, and immune health. We use nutrient-dense ingredients like flaxseed and hempseeds, which provide the necessary fatty acids for dogs to thrive on a balanced diet.